Earth Hour Singapore: Sleep Naked
Sleep Naked. A campaign that encourages Singaporeans to dress with less (or take it all off) when they go to bed. The less they go to sleep in, the less they’d need cooling, and so would be able to turn their air conditioners up by 1 degree.
We leveraged the strength of Earth Hour’s I Will If You Will campaign to drive home this message of Sleeping Naked through two of our Earth Hour ambassadors. On YouTube, we challenged everyday Singaporeans, government departments, and NGOs to do their part to save the planet.