24th Aug 2016

Prodigious Singapore Appoints Peter Short as Managing Director

Leading cross-media production specialists Prodigious today announced the appointment of Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in the advertising industry, Short will focus on strengthening existing client relationships, extending the Prodigious global network and driving the local Prodigious business in his new role.

Prodigious Singapore Appoints Peter Short as Managing Director

Prodigious brings together specialist production expertise in print, video and digital to help brands deliver their marketing messages to audiences in a creative and efficient manner. It is part of a global network of over 2,000 production experts in 30 cities and in Singapore, a part of Publicis Communications Singapore and will support the production needs of Publicis Singapore, Leo Burnett Singapore and Saatchi & Saatchi Singapore as well as regional and global direct clients. Short joins Prodigious after successfully leading a similar function in another global networked agency.

Lou Dela Pena, CEO, Publicis Communications Singapore, said, “Peter has a stellar track record, and as we move towards integrating Publicis Communication’s offerings, his unique understanding of brands’ creative needs, in all its various forms, across all channels, will prove an invaluable asset. I am confident that Peter’s leadership will see Prodigious strengthen its position as the delivery solution of choice for our clients in Singapore. And on a personal note, I am so thrilled to be working with Peter again. Not only is he extremely talented, but he is one of the most collaborative and authentic people one can ever hope to work with."