31st May 2021
Lou Dela Pena
Chief Executive Officer
A prominent business leader known for driving business and leading complex cultural transformations, Lou brings a unique brand of business partnership to some of the biggest clients in Asia like Singapore Airlines, Apple, Audi, Emirates, McDonalds, Coca-Cola, HSBC, Abbott, Audi, UBS, BMW, Sony, and Disney.
As the CEO of Publicis Communications Singapore, she leads the Groupe’s creative agencies – Publicis WW, Saatchi & Saatchi and Leo Burnett, as well as five other specialist agencies – MSL, Arc, Publicis Healthcare, and Prodigious.
Since her appointment as CEO in 2016, Lou’s focus on driving meaningful change for clients has led to Publicis Communications being ranked consistently as one of the most effective group of agencies in the region.
She continues to drive excellence by continually strengthening the group’s diverse service offering, as well as through her passionate commitment to helping clients with their marketing transformation in a rapidly changing environment.
Lou’s leadership legacy is most apparent in her commitment to building a thriving, diverse and world-class team in Singapore, focused on creating an inclusive, progressive and fair culture in order for people to thrive. Through active talent mentoring, she has developed an organisation culture that drives meaningful change and true innovation.