Sincerely Yours Close

Pan Pacific Hotels Group

Sincerely Yours

As part of a global brand refresh, we launched a campaign to drive awareness for Pan Pacific Hotels Group by conveying that one thing remains the same at all of our properties across the world - We put our guests at the heart of everything we do.

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Find Your Balance Close

Pan Pacific Hotels and Resorts

Find Your Balance

When people travel, everything gets amplified and it becomes a test of their patience. This is where Pan Pacific Hotels and Resorts come in - by inviting travellers to find their balance in a safe harbour where they’ll have peace of mind and feel the warmth in of our people.

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The Best of You, By US Close

PARKROYAL Hotels and Resorts

The Best of You, By US

For some, travelling is a chance to celebrate the unfamiliar, opportunities to explore the world and experience something new. At PARKROYAL Hotels and Resorts, we believe in celebrating real people and our hotels exist to bring people together.

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“Window to the soul” Close

Sony Asia Pacific

“Window to the soul”

With the aim to show how Sony’s a7RIII camera equipped with their game-changing innovation Eye Autofocus enables you to capture the perfect portrait, we embarked on a journey with National Geographic Photographer, Michael Yamashita to Ladakh, India.

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The Gift of Everyday Strength Close

ENSURE GOLD, PACIFIC ASIA

The Gift of Everyday Strength

People start losing muscle strength with age, which makes them slow down. However, most seniors fail to associate this “slowing down” with muscle loss, but accept it as part of their silver years. This campaign was designed to highlight how the new Ensure Gold with HMB (a special ingredient to improve muscle strength) can give seniors everyday strength to keep living the life they love.

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As Fast

Sony Singapore

As Fast

The Sony ‘As Fast’ campaign aimed to raise awareness on the range of Sony Autofocus cameras with its top-of-class autofocus speed and most number of Phase Detection Points in the market today. With graceful dance moves and awe-inspiring parkour stunts, we portrayed what it is like to capture picture perfection using Sony cameras.

Endless Wonder

Christmas Light-Up 2017

Endless Wonder

Staying true to the festive spirit, 2017’s theme was an invitation for people to take a break from their daily lives and let their fantasies take flight.

An exhilarating walk transporting you to a dreamlike place, illuminated with mesmerising lights and curated with spellbinding experiences. Where every step stirs the imagination, and every turn welcomes you with unexpected surprises.

Here when you need us most

MSIG Thailand

Here when you need us most

Insurance claims are largely full of paperwork and waiting around, made even more frustrating after an accident on the road. With the launch of the upgraded motor claims app, SpeeDi, which promises hassle-free claims with its instant locator function and the 30-minute surveyor arrival promise, we launched a campaign to reinforce MSIG’s brand image in Thailand as the insurer who is “here when you need us the most”.

Spread the Joy

Christmas Light Up 2016

Spread the Joy

The magic of Christmas illuminates the paths of Orchard Road this festive season. And Leo Burnett is proud to partner Orchard Road Business Association, together with Kingsmen Exhibits, be part of the much awaited street celebration this year. To break out of the clutter of Christmas street decorations in both Singapore and the world, we turned the Christmas lights on Orchard Road into a participatory act that allowed people to create and share joy. The result was a combination of vibrant overhead lightings and interactive street displays, beckoning pedestrians into a world of joy and wonder.

Facial Treatment Essence

SK-II Facial Treatment Essence

Facial Treatment Essence

SK-II’s signature product remains essentially unchanged for more than 35 years. The proof of its efficacy is in the skin of its users. Leo Burnett Singapore in collaboration with Beacon/Leo Burnett Tokyo, and Leo Burnett Hong Kong created testimonial films with SK-II ambassadors Tang Wei & Haruka Ayase.

We’re here to talk

Maybank

We’re here to talk

Unlike other local and big banks in Singapore, trust was not a winning proposition for Maybank.

Our aim was to change consumers’ perceptions about Maybank and we did that by changing the conversation from “trust”, to a proposition that is their biggest strength - building human relationships.

#changedestiny Manifesto

SK-II #changedestiny

#changedestiny Manifesto

"About 80% of women believe their lives are destined by what they're born with. SK-II has made it its mission to change this belief.

Leo Burnett Singapore crafted a manifesto film in collaboration with established actress and long-time SK-II endorser Tang Wei, to inspire millions of women around the world with the declaration that destiny is not a matter of chance, but a matter of choice."

SK-IInterventions

SK-II SK-IInterventions

SK-IInterventions

SK-II wanted to reach out to women in a relevant & engaging manner regarding skin care solutions. What better way than when they're actively searching for it?

Leo Burnett Singapore created 34 unique videos as part of ‘SK-IInterventions’, a targeted search-based pre-roll campaign, featuring popular local beauty vloggers. The videos act as fun interventions with helpful skin care tips related to the original search."

MSIG Insurance

MSIG

MSIG Insurance

Here when you need us most For over 100 years, MSIG has been going above and beyond for customers in their times of need.

In their latest campaign, we reinforced their service commitment to customers by highlighting their easy motor claims touchpoints that minimise the uncertainty and frustrations of the claims process.

Stop Clicking Around

Hilton

Stop Clicking Around

Facing an increasingly competitive hospitality landscape due to the popularity of online travel agents, Hilton engaged Leo Burnett to extend their “Stop Clicking Around” campaign into the Asia-Pacific region.

Through an integrated approach, the hard-working regional campaign encouraged travelers to book their stay at any Hilton property directly at Hilton.com, where travelers would receive the lowest guaranteed rate available and the benefits that come with a Hilton HHonors membership.

Kid Counselors

SK-II Kid Counselors

Kid Counselors

"According to the Global Dreams Index Survey conducted by SK-II, half the world’s women have given up on their dreams. Who better to help them rediscover their childhood dreams than a child?

Leo Burnett Singapore and Beacon/Leo Burnett Tokyo rolled out a social experiment film featuring children who secretly give advice to adult women who’ve lost their spark. The film is a continuation of SK-II’s #changedestiny campaign that challenges the belief that destiny is set at birth and encourages women to pursue their dreams and create their own destiny.

The concept was executed in China & Korea as well in collaboration with Leo Burnett Hong Kong & Leo Burnett Korea."

Apex Somebody RC60s

Apex Clubs of Singapore

Apex Somebody RC60s

Today, one in 12 Singaporeans are 65 or older; by 2030, this will become one in five. This age group has more than a higher rate of homeless and poor, the depressed, and the desperately sick. Some of them are abandoned by their families. And this is why Apex calls for volunteers and assistance to support the elderly in the different communities within Singapore.

Being a charity organisation, Apex Clubs of Singapore relies on goodwill for a lot of its activities. So we approached radio stations in university campuses to air the radio ad, and in so doing, we were able to communicate directly to the students who are our target audience.

Jack, Queen & King

Christian Care Services

Jack, Queen & King

Ray of Hope wanted to encourage people to call their helpline by letting them know that problem gambling is just like any other psychological disorder, and can be treated with proper counselling.

Traditional posters that feature gamblers losing everything (family, career, etc.) did not work as it was too expected and failed to relate to Singaporeans. So instead, we decided to connect with our culture, which is steeped in superstition, by portraying the demon in the cards.

Lady's Card

United Overseas Bank

Lady's Card

This TVC celebrates the fact that women have all the tools they need to get what they want, when they want it – but none of which are as powerful as the UOB Lady’s Card.

We see our two heroines getting things done their way – apparently using their womanly charms. But a second look reveals that it’s the UOB Lady’s Card that puts them always a step ahead of the men.