Apex Somebody RC60s
Today, one in 12 Singaporeans are 65 or older; by 2030, this will become one in five. This age group has more than a higher rate of homeless and poor, the depressed, and the desperately sick. Some of them are abandoned by their families. And this is why Apex calls for volunteers and assistance to support the elderly in the different communities within Singapore.
Being a charity organisation, Apex Clubs of Singapore relies on goodwill for a lot of its activities. So we approached radio stations in university campuses to air the radio ad, and in so doing, we were able to communicate directly to the students who are our target audience.