Jul 2014
Leo Burnett Singapore’s Regional Director of Social, Suresh Ramaswamy and social media planner Katherine Liew co-authored an article on social apps for Journal of Digital and Social Media Marketing recently.
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Apr 2014
Tribe started his career sixteen years ago in London where he saw advertising from both the creative and media agency sides working at Leo Burnett, Roose & Partners, MindShare and McCann Erickson. There he created business-changing solutions across a diverse range of brands including Kleenex, Bodyform, Kellogg, John West, Heinz, the BBC, Nike, Clearasil & Nurofen.
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Apr 2014
Leo Burnett has appointed Nigel Tribe as head of strategy for Singapore & global planning director for SKII. The agency also recently added Ramesh Kumar as regional planning director for Samsung & Tulika Sahai as regional planning director. Leo Burnett now boasts a strategy team of nine with specialists in shopper, eCommerce, social & UX.
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Feb 2014
Following a competitive pitch, Skyscanner, the leading global travel search site, has appointed Leo Burnett Singapore, to launch its first ever integrated marketing campaign for the Singapore market. This marks the first time that Skyscanner has appointed a creative agency to manage its communications outreach programme in Asia Pacific.
Feb 2014
The Institute of Advertising Singapore (IAS) held its first ever career fair for undergraduates and tertiary students in Singapore earlier this week at Red Dot Museum. Over 500 students attended the career fair. Leo Burnett Singapore team was on site with apples, pencils and big smiles to answer all their questions about working in advertising.
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Feb 2014
Leo Burnett Singapore hosted the first GPC of the year at our office in Murray Terrace in February. Chaired by Global CCO, Mark Tutssel, the quarterly GPC brings together leaders from all around the world for a comprehensive creative review of our work within a HumanKind framework. Check out the photos here to see what went on during and beyond GPC.
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Feb 2014
Global footwear brand MBT appointed Leo Burnett as its creative agency to develop the brand’s core message and creative elements for the Spring/Summer 2014 season. The appointment follows a competitive pitch, which involved five other agencies.
