
Aug 2020
Leo Burnett appointed Agency of Record for Mazda and MG
Leo Burnett will undertake the development and execution of strategic and creative assignments across all consumer touchpoints. The agency will manage ATL, BTL, OOH, Digital, and social media channels for the next twelve months. Eurokars awarded the business to Leo Burnett and Zenith after, as a collective, both agencies demonstrated the benefit of delivering Publicis Groupe’s Power of One model across the entire consumer journey.
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